top of page

Our soul, our DNA.

We invest in brands where vision meets visionary


We are building a tech-augmented house of brands for eyewear. We are scale enablers who invest in and transform the capabilities of brands, wherever you are in your journey.

We find and fund not just upcoming consumer businesses but also innovative hardware and software solutions aiming to revolutionize the future of vision.

We equip upcoming brands with the tools to super-charge their growth.

Neso Brands is backed by the Lenskart Group and its investors including KKR, Temasek and Softbank. The group is one of the largest and fastest-growing in omni-channel eyewear, spanning 2,000+ stores ranging from Sydney to Dubai.


By leveraging synergies across the group, we provide our portfolio brands access to a

world-class ecosystem of manufacturing, supply chain, and tech resources

to pursue international expansion.


We also incorporate new technologies, notably advances in AI, sensor and

eye-tracking technology, as well as augmented reality (AR), to build the

next generation of eyewear brands.


Leading Japanese eyewear brand OWNDAYS

Our philosophy is to act, rather than to seem to be.

We're not just investors; we're brand builders, operators, engineers, designers, supply chain experts and most importantly - your partners and confidantes. We know first-hand what it’s like to survive the rollercoaster of company-building from the early stages and will be there with you every step of the way.


We leverage our deep network of resources, capabilities, connections, and expertise to carve inroads for you so that your energy is spent on building the future. We bring together connections from across multiple continents so that you can connect with the absolute best people for your business.


We believe that positive passion, grit and determination, are what underlies success. We truly care about the individuals that lead the businesses that are part of our portfolio and want to see them succeed, which means that we value honesty and openness above all else. We'll work hard and try our utmost to provide you what you need to grow and scale, all while giving you the space you need to work and flourish. 

Meet our leaders

Bjorn Bergstrom

Bjorn is an experienced investor and D2C operator, having most recently served as Chief Growth Officer for the global fashion brand NA-KD. Bjorn was also a venture capitalist at Nordic evergreen firm Industrifonden.

Bjorn Bergstrom

CEO & Co-founder

Alankrita Datta

Alankrita brings 15+ years of M&A experience in leading tech companies, including Naspers and MakeMyTrip. She has a deep understanding of D2C  tech-focused models and is passionate about working with talented founders in this space.

Alankrita Datta

VP, Investments

Peyush Bansal Co-Founder

Peyush brings more than a decade of experience in eyewear as the founder and CEO of the trailblazing eyewear unicorn Lenskart. As a seasoned judge on Shark Tank India, he is also passionate about helping early-stage founders succeed.

Peyush Bansal



Ishan is a CA/CFA with 8+ years of experience in investment banking and private equity. He  leverages his strong financial background and expertise to identify and execute strategic investment opportunities for Neso.

Ishan Joshi

Investment Manager

Paulo Almeida CTO at NesoBrands

Paulo has 15+ years of tech leadership experience and has scaled and managed omni-channel tech teams of 100+ engineers. He now leads the building of our internal tech infrastructure for the rapid growth of our portfolio brands.

Diyanah Kamarudin

Diyanah is a firm believer that great company cultures foster great brands. She loves chatting with founders who approach their work with unbridled enthusiasm and sincere passion, as well as wearing many different hats to keep Neso thriving. 

Diyanah Kamarudin

Chief of Staff

Aniruddh Sing

Aniruddh is a former entrepreneur driven by a passion for building robust businesses that stand the test of time and create a lasting impact on both society and the bottom line. He likes to get his hands dirty while bringing innovative ideas to life.

Aniruddh Singh

Director, Growth

Riaz Khan

Riyaz is a proficient product builder, having co-founded the Y Combinator-backed startup goDutch. His guiding North Star is to simplify users' lives with his background in technology and product development.

Riyaz Khan

Director, Product

Let's talk.

We are always looking to connect with bold and ambitious direct-to-consumer eyewear brands and tech companies within eyewear that share our vision and hunger to revolutionize the eyewear industry. 







bottom of page